When your marketing department explores the creation of a podcast for online marketing, there are a few important choices to make. MultiMediaMakers can be your primary point of entry to discuss the concept, the production and the distribution of your podcast.

The Australian Open organisers use TV News style web videos to communicate with their fans. Instead of heavily scripted ads, helicopter shots and crafted film style footage, they have chosen to portray the Australian Open 2011 winner, Kim Clijsters, in news style. The Australian Open uses the same format you would expect on the evening news.

Web video has been around for a while and in 2011 online video will even gain more momentum. Corporate online movies are gradually replacing the "old school" corporate DVD and old style corporate movies. Today it's all about getting your message across on your homepage, in a short video!