Web video has been around for a while and in 2011 online video will even gain more momentum. Corporate online movies are gradually replacing the "old school" corporate DVD and old style corporate movies. Today it's all about getting your message across on your homepage, in a short video!

2011, the year of online video

Long corporate movies have a tendency to be seen as old fashioned. They're very expensive, mostly boring, and are dated before you even start using them.
These corporate videos are expensive because the longer you make them, the more production is involved. They're often boring because too much information is squeezed in, and the video isn't really addressing the audience. And they're outdated soon because the video absorbed almost the entire marketing budget, so there's no budget for updates.

Nowadays short, cost-effective and highly professional web videos are a great tool for your online marketing. Online, videos lasting anything between 1 min 30 seconds and 2 minutes have become the dominating format. Short, powerful and high value. It makes your message compelling, affordable and adaptable. There's still enough left in your marketing budget, to update your content or to create several modules instead of 1 long feature film.

See video

Colleges like Penrhos College in Perth use the format to communicate with parents and alumni

Provide regular video updates on your website

The video above is part of a series. Penrhos College in Perth are producing a monthly video news update, on the latest news happening at the College.
The total video production budget for 12 videos is only a third of the price they would pay for a corporate DVD. The College marketing team save 2/3 of their budget and have a monthly video to publish on their website.

If you're interested to have your monthly short video, get in touch for more information.

Tags: Corporate movie, Trends video, Trends video marketing, Web video, January 2011