When Loaded Brush, a training and team building specialist in Perth, Western Australia, tell their story, it needs to be visual. Their corporate video had to tell the story of people in a creative session, painting together in an art jam session. They wanted a video production and an online video promotion that reflects the playfulness of the concept, but also illustrates the serious mechanics behind it. We used the power of an editorial interview, combined with scripted footage of the customers, painting on the river bank before going back to their office.