The case
First we measured the click-through rates of an ordinary newsletter. Although these emails are opened quite often, and have reasonable click-through rates, we thought we could do better. The next month, we repackaged the company's news. Instead of sending it out in another email, we transformed it into a 90 seconds TV News style video.
Video in newsletter triples the click-through rate
Worth the effort
So the conclusion confirms our intuitive feeling. We all prefer to watch information in TV News style, rather than to read about it. Embedding a video in your in newsletter is now as powerful as showing a situation on the TV News. Your audience remembers the story and is likely to act on your message. With newsletters and video in 1 package, you can direct a powerful visual message at exactly the right target audience. And you can measure the results, just like Bloo did.
