If you’re looking for a Perth Videographer, chances are your search is a tough one. In recent years, if you were a Perth Videographer you would be very tempted to move interstate and look into job opportunities with our national broadcasters or agencies in Sydney and Melbourne.
Editing is often misunderstood as a merely technical skill, the ability to find your way around an editing software application. That’s also because some of us have experimented with stitching together footage on a tablet or a computer. Editing is actually applying the grammar of visual story-telling, film, broadcast. And it can be pretty advanced and sophisticated. Let’s see why.
Let’s start with some definitions of editing:
– assembling individual shots so they become a story-telling sequence
– communicating using audiovisual building blocks
– correcting and adjusting transitions, deleting, shortening or extending shots in a sequence
– applying colour correction to create a visual tone
– adding audio elements like music or narration
If you have every tried to edit your holiday footage you know: editing is time consuming. It is challenging to convert raw footage into something compelling.
At MultiMediaMakers we know that the secret of a good video is not just about filming in a professional way, or knowing how to create beautiful transitions. It’s all about preparing.
A lot of the work involved in creating professional content, for movies or television content, is Pre-Production, or thinking about the edit in advance. It involves thinking about, and deciding about every single sequence. From the graphics to the choice of angles, positions, the copy for the interview snippets, the keywords we show on top of your sequences.
This is pure consultancy, based on years of experience and thousands of hours of professional content creation.
The “just some video-ing” phenomenon
You may be after a low budget production and tempted to skip consultancy because it sounds expensive. Fair enough. This mostly leads to an average quality video, because script consultancy is what would make your video stand out and wow your audience.
People won’t automatically buy, subscribe, join, believe or trust you because there is video content. It’s all about making your story stand out, so your service or product is shown in a story that ends with a powerful call to action.
So do you want to spend money on an average video? Or do you want to do more business and convince customers every time they watch your video?
The magic of visual variety
What really happens when we give you advice on script is visualising the video before we make it. We help you make choices for every sequence. We define angles, so we show a nice variety of wide shots and closer shots. This is why for one action, several takes are required, sometimes up to 6 takes, not including the rehearsal.
This explains another often misunderstood aspect of filmmaking: why 2 hrs of filming is required to make 2 minutes of video. The higher the impact of your video, the more chances there are that 2 full days of filming went into making those awesome 2 minutes.
The Perth Videographer in action: Example
Back in the editing suite, the fun work can start. Combining images, words and sounds. Welcome to the world of advanced video editing! Enjoy this example and watch how we apply all of the above to tell a story in under 2 minutes!
And to see what a cost-effective Perth Videographer can do for your business, please check out the recent examples on our YouTube channel.
Els Van de Veire
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