Another excellent video production we’re proud of

Kris BorgraeveBlog articleLeave a Comment

Were you Googling for “excellent video production Perth”? Or were you after “cheap and average will do for me”? We’re often tempted to say we don’t do average, and it’s time to explain why we believe in our special value, excellent video production quality.

When we catch a flight we would all agree on the importance of having only excellent engineers work on the plane we’re about to board. We would agree that excellent staff in air control towers would help us feel secure that day. So why is it that not all of us choose to portray their business in a way that breathes excellence? Is it because we all carry smartphones with a video record button, that some of us start to think that we can actually get away with mediocrity when it’s about using video for our business?

Why excellent video production makes a difference

I believe there are 5 reasons why only excellent quality videos and productions of the highest standards, will do the job:

  • 1. The eyes of your audience are adapted to seeing quality and excellence anyway. They may choose to watch crap TV shows every now and then, but chances are they come across well produced ads, commercials, promotion trailers and shows occasionally.

  • 2. Visual communication is all about image. It is 100% image. So if your image is poor, your audience will think your service or product is poor.

  • 3. Video is subtle, multi-layered and allows to read between the lines. If people don’t consciously see every detail, they will still store it subconsciously.

  • 4. Video is merciless. It shows a very rich combination of style, background, personality and energy. If you pay attention to detail, then that will pay off.

  • 5. The bitterness of poor quality. Oh yeah, it does linger, long after the sweetness of low price is forgotten. Apply that to video and you’ll know why you don’t like watching crap videos.

The below example shows this excellence in action.

And if you want to follow us on a regular basis, please subscribe to your YouTube feed here.

Kris Borgraeve

Director at MultiMediaMakers
Radio and TV-Director, Master in Audiovisual Arts, Communications Consultant, Journalist and Video Strategist, Kris loves to combine broadcast and online publishing to connect people, brands and organisations.
Kris Borgraeve

Latest posts by Kris Borgraeve (see all)

Leave a Reply