Screen capturing as a genre
Screen capturing is essential when you intend to demonstrate a new app, a software application or a tool that operates in the cloud. At MultiMediaMakers we are experts in this genre and we serve customers worldwide with high quality videos. This example was produced for Patrix in Sweden and it combines traditional screen capturing – basically just recording the screen while we demonstrate your app – and graphics.
The magic is in the combination
Attention is the big thing nowadays with online content. It’s one thing to put content online, and it’s another thing to build momentum with your video. This is why every production at MultiMediaMakers is designed to hook the audience, hold their attention and tell a visual story.
The magic happens when we add an extra layer to your screen capturing content. Titles and graphics provide a structure for the viewer, so they are guided through the story-line and really grasp what you’re telling them.
How to videos based on screen capturing
Typical “how to videos” are a great tool for today’s Marketing campaigns. They start a conversation with your prospects that is not just about selling. It’s built around the value you can provide and your position as an expert in your field. When your prospects are watching a how to video, and you are actually using the short timeframe of a video to teach them something, your credibility and the “customer gratitude” go up.
That’s why How To Videos are so powerful. Your audience remembers your brand as the provider of useful information. You’ll remember who helped you out when you dropped your groceries in the Woolworths parking lot, right? But you won’t remember the sales person who was trying to sell you solar panels at the shopping mall entrance. It’s the same with online content. If it’s valuable, your prospects will remember it.
Where to start?
Screen capturing is not just the technical job of recording what happens on a screen. We script the story-line for your video, sign off on a story that conveys the message in an accurate and compelling way. Then we capture the right sequences and we add motion graphics to make your video stand out. Please get in touch with MultiMediaMakers to discuss your screen capturing “How To” video!
Els Van de Veire
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